![]() When you add an image, you’ll need to decide what location on the web page will best showcase it. Others may simply skim your content to see if it’s relevant to what they were searching for, and captions on your images can help them quickly scan for what they need and follow the context of your content. Some people are willing to dive deep into your content and will understand why you’ve included a particular image. Include a captionĪ caption is a bit of text visible to the reader that appears with an image on your website. The alt text should include your target keyword and a clear image description. ![]() This text will also explain what an image represents if your photo doesn’t load or if the page is being read by assistive technology like a screen reader. Alt text helps search engine s “crawl” or read your website, so it knows what types of searchers want content like yours. You may also hear these called alt tags and alt descriptions. Write SEO-friendly alt textĮvery image on your site has a short piece of written text entered in the backend called alt text. You can compress images for your website using Tools if you’re using a Mac, the Paint application on a PC, Photoshop, or online resizing tools such as TinyPNG or Optimizilla. Each will offer different benefits, from file size to whether or not the background is transparent. For example, depending on where and how you’re using the image, you may select a JPEG, a PNG or an SVG file. Images can be stored and shown in different formats on your website. Descriptive filenames will be useful once you store hundreds of photos, so don’t skip this step. It will help you sort and search images in your source files and your website’s backend. The filename of an image becomes the image title on your website, so you may as well organize this from the first step. A screen reader won’t help if essential details or instructions are in the text on an image. Keep important information in the text on the webpage not on an image. You can take photos, buy stock photos, or create visual designs and charts. Select high-quality images that enhance your website content. This will help users and search engines understand what each image represents and its relevance. 10 steps to SEO-optimized website imagesĪ quick summary of the task ahead: you’ll prepare the images first, choose the correct format, resize them, and then optimize them as you load them into your website’s backend. They could make it harder for users and search engines to find your site, so it’s worth getting them sorted. Once you have established a routine, go back and tackle images that weren’t optimized when they loaded to your website in the past. Most aren’t that complicated, which is good news for busy marketers and business owners. You’ll need to take a few steps to optimize your images for SEO. ![]() They’re an eye-catching search result that can pull traffic from other sites including yours. Searchers could always find images under an “images” tab on the search results page, but Google now shows them prominently at the top of the main page. According to the Mozcast Feature Graph which tracks changes in major search engine results page features over time, 41 per cent of Google search results now show images. On the other hand, an optimized image will load quickly and become a valuable resource that can increase the chances that search engines will show your website to users.Īnother critical consideration is Google Images, which allows people to discover helpful information on the internet through the visual elements of a page. If you haven’t optimized an image, it could load too slowly for impatient readers and it may not load in some browsers or it may fail to load when a user’s Wi-Fi signal isn’t strong enough. They allow you to insert information in the backend of your website that offers clues to website visitors, search engines and accessibility supports like screen readers. High-quality images and informative content work hand in hand to improve your website performance, helping search engines discover your content and understand what audiences will find valuable. Carefully selected images help your audiences understand what they’re reading and why it’s relevant to them. They help draw the reader’s eyes down the page, so they don’t lose interest. Images make your content easier to read by breaking up long text passages. Visuals can make your website content more engaging for readers, keeping them on the page longer and helping them remember what they’ve seen. Learn more about our solutions Why are images important for your website?
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